In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other realities about contemporary B2B advertising. We review exactly how the purchasing trip is currently entirely fragmented and also the way that area building can assist marketers retake control of the discove